This series will be sort of the opinion and observation column for TREVORLANDIA. Since I keep coming up with ideas and observations, I want to dedicate this series to short, powerful topics.
Article 1: Taking your message where your clients are...the next mobile wave.
I was on the internet today, very immobile, just sitting while participating in a webinar. As I was sitting there, I felt extremely unproductive. Sure; I'm learning something through the web-based seminar and could use that knowledge to improve in my job in the future. Yet, what if I could do a real webinar with slides, voice, and chat functions but on my cell phone??
Instead of using the company computer to educate yourself, we could use our smart phone while to attend the webinar while in the airport, on the train, in traffic, on the way home......
Webinars are great right now while millions & millions of people world-wide are out of work due to the world economic crisis. However, when I get a job and the few other millions like me get a job, we want to keep learning while working and applying what we learn to our work....on our cell phone.
I think it will be the next mobile wave for consumers. You know how Apple's SDKs have opened up collaboration for software development for iPhone applications? Well, it would be a good place to start. Companies that develop thought leadership content for consumers through webinars could look into developing an iPhone application to carry those webinars to the consumer via cell phone.
Keep Thinking.
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