Take a close look. The brand, the website, its function ("growshop", lower right hand corner), and did you notice that the flyer is made of perforated strips, or rolling tips? Its a good way to make the flyer not only relevant but useful! I immediately noticed the value that hierbay.es is giving to its audience. I thought it as a great example of guerrilla marketing so I followed the guy that handed me the flyer and eventually came to the hierbay.es street stand in the middle of the town hall square with an audience of over 3,000 valencians.
Meet hierbay.es. Its a growshop online formed by 3 guys and launched about a month ago according to the representative in the picture above. Like in one of my previous posts about Desigual's guerrilla marketing, hierbay.es has gone straight to its target market. This is no better place to find pot growers/smokers than at a free, open air event with plenty of sun and beer for 1 euro. Hierbay.es has come to its market and has made itself relevant and useful through a cheap guerrilla marketing effort and rolling tips. Brilliant! Hats off!
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